Rupert Murdoch wants to put up a paywall on all Fox Interactive sites

Funny...when Rupe first took over WSJ just after I left in 2007, he wanted to take down the pay wall, hoping to drive revenue from online advertising. I'm sure the 8-figure online subscription revenue is what changed his mind. Now he wants to put up pay walls on all of his news sites, thinking he'll be a trend-setter and that other news organizations will follow. This could be a big mistake. I've always maintained that WSJ has a niche B-B audience that is willing to pay for its unique content, not to mention advertisers that are willing to pay a premium CPM to get in front of its high-end audience. Let's not forget that most WSJ subscription fees are paid for by subscribers' employers.