Finally! Twitter has switched its default URL shortener from TinyURL to Bit.ly. From a marketing perspective, this is much more useful! Bit.ly has killer tracking features, allowing you to look at number of clicks, locations, conversations, and more. If you're running a social marketing campaign, it's essential to be able to track your clicks by source, and bit.ly is one of the best tools for combining URL shortening and tracking all in one. Plus, it allows you to tweet directly from their site using the new URL.
Just for Fun: DickensURL converts your URL into a Charles Dickens quote. He's my favorite author. Here's a link to my blog incorporating a quote from Hard Times:
http://dickensurl.com/a262/There_is_a_wisdom_of_the_Head_and__there_is_a_wisdom_of_the_Heart
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