The 5 Phases of Social Media Marketing

Good article at Social Computing Journal on the 5 phases of Social Media Marketing:
1. Discovery
2. Strategy
3. Skills
4. Execution
5. Maintenance

Makes a great point that a good social media campaign is NOT free, as outlined in the BusinessWeek article Debunking Six Social Media Myths. Although many of the tools are free, a good campaign requires skill, experience, and money to incorporate e-commerce, branding, style sheets, etc.