Incoming links to your site are one of the most important factors in gaining Google page rank. It's extremely important that the incoming links use the keywords you're optimizing for and that they're not buried in Javascript or images.
The following is a list of incoming links with no value:
•Images
•Company Name
•“Click here”
•You can be penalized for outgoing links if they link to a “link farm”
•links from a site that isn’t indexed, links from a link farm
•links that point somewhere else first, like an ad server that records the click
•Links within Javascript
•Links that don’t use the HREF tag but a Javascript event handler such as onclick or rewrite
•Links with a rel=“nofollow” tag. This allows sites to prevent people from placing links just to boost their Page rank.
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